Users will occasionally come to a page that doesn’t exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user’s experience. Consider including a link back to your root page and providing links to popular or related content on your site. You can use Google Search Console to find the sources of URLs causing “not found” errors. They must deeply understand Google’s ranking factors, as well as the best practices to use in a text. The know-how on on-page SEO is also expected since this person will be responsible for optimizing the articles.
Be inspired to create great digital experiences with the latest customer stories, articles, reports and more on content, commerce and optimization. Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.
Instead of having “click here” links, try writing out the name of the destination. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. Semantic markup – Another SEO strategy that SEO experts utilize is optimizing a website’s semantic markup.
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Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately. Letting your internal search result pages be crawled by Google. Users dislike clicking a search engine result only to land on another search result page on your site. A robots.txt file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named robots.txt, is placed in the root directory of your site. It is possible that pages blocked by robots.txt can still be crawled, so for sensitive pages, use a more secure method.
Search engine optimization is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. Always describe your image and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.
After all, the page experience is one of the most important ranking factors. This helps keep your voice trustworthy and authoritative, keeping search engines and readers happy. Web Design Step ahead of your online competition with a strong online profile of web design guest posts that will maintain your search engine visibility and traffic. Here at HubSpot, we use a Search Insights Report to map specific MSV-driven keyword ideas to a content topic each quarter. The process helps us target a handful of posts in a set number of topics throughout the year for a systematic approach to SEO and content creation.
You can learn more about writing with adverbs and adjectives here. You want to immediately grab the reader’s attention — and keep it. That’s how to set yourself apart from the zillions of other content writers out there. To truly master the craft of the written word, embrace writing that makes you happy – regardless if it’ll make you money. True writers write every day and make it a lifestyle that helps develop the “art.” Practice makes stuff happen and takes discipline. The Wi-fi may be off, but sometimes you need immediate answers to questions that will nag you.