HubSpot’s Guide to Becoming a Better Writer

Holidays or the end of the week are good for these types of posts, when your audience is looking for a slight break from the normal run-of-the-mill posts. Always remember to keep your buyer persona in mind, ensuring that the content you’re sharing will actually resonate, intrigue or entertain them. Also known as the ‘listicle’, a mash-up of list and article, the list post is another hugely popular blog format.

That’s why our team gathered five templates to help you build the perfect about page. One of the easiest ways to design and write your about us page is to get inspiration from about page examples. Original concepts, compelling arguments, and high-quality writing. We will not republish anything that’s been published elsewhere.

They’re fun, straightforward, and often informal ways to connect with our customers and readers. My personal preference is to set goals around referral visits, SEO traffic, and backlinks. A change in these metrics can be somewhat easily traced back to guest posts.


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When writing a business memo, you should always prioritize accuracy and brevity. Consider your audience when choosing what words and language to use. Double-check for grammar, spelling, and punctuation errors that could confuse or distract the reader. Be sure your memo is concise and to the point so that recipients clearly understand its purpose. Lastly, don’t forget to attach any necessary data and documents.

It should answer any questions you have about the kind of content we’re looking for and how the submission process works. ▪ The article must match the quality of other posts on the site. ▪ Articles must be original pieces of content that have not been published elsewhere.

And, if so, have you ever wondered what would be the best type of blog format to pursue for your content marketing plan? For each target page, pick an overarching topic that is relevant to your expertise and would be useful for readers. Then you can start using keyword research tools like SEMRush and Ahrefs to fuel your bank ideas for future guest posts. Unlike the first ten media outlets in this post, Medium is a blogging platform where anyone can create an account and publish a blog post without having to submit it for approval. It was created so people could publish their thoughts, tips, and learnings and then share them with a built-in audience.

Readers should have enough information to replicate your experiment or study if they’d like to. Being a data-driven professional, Aja knows her clients are looking for more than her writing skills — they want to see how her content has performed. I hope you now feel better equipped to start crafting your own guest blogging strategy.

The Beckham template includes a suggested place to link your resume, as well as sections to show off previously completed projects. Your about me page should provide a highlight of your accomplishments, as well as an overview of your service. This template can help you put your best foot forward. The Coax template allows the typography and copy to take center stage.

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