Facebook Parent Meta Platforms Reports First Ever Revenue Drop

Those leaders were disappointed with the outcome of the meeting. SIMPLY PUT – where we join the dots to inform and inspire you. Sign up for a weekly brief collating many news items into one untangled thought delivered straight to your mailbox. Facebook insists that it is still committed to adding ads to WhatsApp over the long term, and the full circumstances of the team’s shuttering aren’t yet known. But the news makes clear that WhatsApp’s path to profitability won’t be as simple as some had hoped.

Facebook pitched its focus on trusted sources as a remedy to the problems of false and misleading news, implying the algorithm change would help legitimate publishers of credible information. But the algorithm is based on Facebook user survey results, and different users trust different news sources factorial 80m tiger global for very different reasons. Some trust mainstream news outlets such as the New York Times because they do original reporting and write in an objective style. Some trust opinionated TV personalities, such as those on Fox News or MSNBC, because they’re relatable and affirm familiar worldviews.

The majority of people interested in “Luxury Retreats” between 35-44, and they accounted for 36.93%. The people interested in “Luxury Retreats” between accounted for 18.41%. Indeed, sources at several major publications told me they’re now seeing less than half the referral traffic from Facebook that they were receiving in the first half of 2017. But few would go on record, whether because their employers consider the information private or because they don’t want to risk compromising their ongoing relationship with Facebook. Meta on Thursday walked back some new Instagram features central to the revamp that had drawn swift user backlash. The company acted only hours after Mr. Zuckerberg defended the features’ introduction.

But even some high school and college-age users of the site, who freely write about their love lives and drunken escapades, are protesting. MoveOn.org started the anti-Beacon petition on Nov. 20, and as of last night more than 50,000 Facebook users had signed it. Other groups fighting Beacon have about 10,000 members in total.

Here’s an example of a multi-product ad from Shutterfly, along with the additional images that are used in the ad. Each image has a different offer, to appeal to many different demographics in one ad. This Facebook video ad from Kay Jewelers tells a quick but moving story — something Kay Jewelers is well-known for — using just a few seconds of your time. You don’t even need the sound on in the video above to know what’s happening and the message Kay is sending. YouTube ads posted its first fall since the company started breaking out the division’s results in 2019, falling 1.9% year-over-year in the quarter ended Sept. 30, 2022. Facebook has already expressed its ‘outrage’ at its data being misappropriated with Mark Zuckerberg himself acknowledging that Facebook’s first priority of business is to protect its own members.

Although ads in the News Feed are likely to get higher engagement metrics due to its native advertising features, right column ads shouldn’t be forgotten. We often see less expensive clicks and conversions when using these ads. In order for a right column ad to be successful, it needs to be relevant, have a value proposition, a good visual, and have a call to action.

Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal size for News Feed photo ads is at least 1080 x 1080 pixels, otherwise, your image will get cropped. Adjust your image based on the target audience’s needs and by what will appeal to them the most. Beacon formed part of Facebook’s advertisement system that sent data from external websites to Facebook, for the purpose of allowing targeted advertisements and allowing users to share their activities with their friends. Beacon reported to Facebook on Facebook’s members’ activities on third-party sites that also participated with Beacon.

This ad is displayed on the right column of Facebook specifically for users who browse wine-related content online. When your ad caters to people who you know would be interested, modeling the product the way Winc does above can be a home run for your brand. Beacon, as “a recommendation from a trusted friend” referred by Mark Zuckerberg, raised ongoing concerns regarding user privacy on social media sites and outraged privacy advocates. Beacon hurt Facebook’s reputation by violating its Software Engineering tenets and disrespecting the privacy rights of its users. Since the failure of launching Beacon, Facebook has been mired in controversy in terms of privacy issues.

Facebook, they say, should not be following them around the Web, especially without their permission. Faced with its second mass protest by members in its short life span, Facebook, the enormously popular social networking Web site, is reining in some aspects of a controversial new advertising program. Years of Mark Zuckerberg’s old Facebook posts have vanished.

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