The party inside that store and in 203 other Apple stores around the world is one reason the company’s stock is up nearly 135 percent for the year. By contrast, high-flying Google is up about 52 percent, while the tech-dominated Nasdaq index is up 12 percent. And through the night, cheerful sales staff stayed busy, ringing up customers at the main checkout counter and on hand-held devices in an uninterrupted stream of brick-and-mortar commerce. These adverts enable local businesses to get in front of their target audience – the local community. A large hole gaped in the shop window as emergency service personnel worked at the scene of the crash shortly before 11am.
Unable to afford a computer, Ms. Jade, 25, began cadging time on a laptop at the Apple store in the SoHo section of Manhattan. Ms. Jade spent hours at a stretch standing in a discreet corner of the store, typing. Within a few months, she had written nearly 300 pages. The policy has given some stores, especially those in urban neighborhoods, the feel of a community center.
Their reaction to the impressive stairs was more fear than awe. When the dogs refused to climb the steps, their owner scooped both of them into his arms and carried them up. As other electronics makers like Dell, Nokia and Sony still struggle to find the right retail formula, Apple seems to have perfected it. Apple stores generate sales at the rate of about $4,000 per square foot a year, according to a report last year by Sanford C. Bernstein analysts. It was 2 o’clock in the morning but in the subterranean retailing mecca in Midtown Manhattan, otherwise known as the Apple store, it might as well have been midafternoon.
In nearly a dozen high-profile urban centers including New York, San Francisco, London and Glasgow the signature feature is a glass staircase. Some of the staircases go straight up and others ascend in a spiral skein that appears to be held in place by nothing more than Apple hype. The stores’ architecture also makes consumers feel good about spending money there.
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But the secret formula may be the personal attention paid to customers by sales staff. Relentlessly smiling employees roam the floor, carrying hand-held terminals for instant credit-card swiping. Technicians work behind the so-called genius bar, ministering to customers’ ailing iPods, MacBooks and iPhones.
But she is still welcome to check her e-mail and stay as long as she likes. Meanwhile, the Sony flagship store on West 56th Street, a few blocks from Apple’s Fifth Avenue store, has the hush of a mausoleum. And being inside the long and narrow blue-toned Nokia store on 57th Street feels a bit like being inside an aquarium. Visitors can bring almost anything they like. Ms. Jade showed up nearly every day with her full set of notes, and enough food to see her through a few hours of writing.
Here you can find where the closest store is located as well as opening hours for stores and points of interest in London, Birmingham, Manchester and all other towns in the UK. Buy online and select a time to pick up. Not only did store employees not mind, but at closing time they often made certain to shut Ms. Jade’s computer cast of the movie replacements down last, to give her a little extra time. A few months later, the store invited her to give an in-store reading from her manuscript. Apple stores encourage a lot of purchasing, to be sure. But they also encourage lingering, with dozens of fully functioning computers, iPods and iPhones for visitors to try for hours on end.